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The 4 Mistakes That Are Killing Your Social Proof Strategy

The 4 Mistakes That Are Killing Your Social Proof Strategy

Social proof should be a marketer’s favorite tool to convert more online. I never get tired of saying that. The reason being social proof is one of the best ways to alleviate friction and overcome objections. Its powerful results speak volumes: People trust other...

5 Cognitive Biases To Boost Your Content Strategy

5 Cognitive Biases To Boost Your Content Strategy

Chances are, you're aware that our brains don't always work as logical machines. In fact, our decisions don't always make complete sense. Our brains have "bugs", called cognitive biases. They are tendencies to think in certain ways, and their role in...

How To Increase Mobile Conversion With Emotional Targeting

How To Increase Mobile Conversion With Emotional Targeting

If the average user checks their mobile phone 150 times a day, then why are conversion rates 270% higher on a desktop? During my classes at CXL, I was fascinated by this question. Mobile usage was already at an all-time high before the pandemic. However, during the...

Psychology of Pricing: How do people perceive VALUE?

Psychology of Pricing: How do people perceive VALUE?

You’ve got a killer idea for a new business. After evaluating competitors, tirelessly developing the product, you finally decide to launch. It moves forward at full speed until this question comes up:   – How much are we going to charge for this thing? For...

The 4 Main Myths About Online Persuasion

The 4 Main Myths About Online Persuasion

When people talk about online persuasion, Cialdini is the first name that comes up.  His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used.  The book is...

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