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Practical tips for SaaS content marketing

The 4 Main Myths About Online Persuasion

The 4 Main Myths About Online Persuasion

When people talk about online persuasion, Cialdini is the first name that comes up.  His 7 principles of persuasion are – ReciprocityCommitment/ConsistencySocial ProofAuthorityLikingScarcityUnity – which are well-known and widely used.  The book is...

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